Toronto-based media company theScore Esports has been named the exclusive English language broadcast partner for the Legends of Leagues Pro League’s (LPL) Demacia Championship, an annual, 24-team Chinese League of Legends event.
theScore Esports will stream the Demacia Championship tournament, which runs from December 20th – 27th, on the company’s YouTube and Twitch channels from its Toronto headquarters. The event is the media firm’s initial foray into live event broadcasting.
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The Demacia Championship is hosted by TJ Sports, a joint venture between Tencent & Riot Games, which operates and manages the League of Legends’ Chinese outfit, LPL. The competition is the first professional event of the LPL’s competitive year.
theScore Vice President of Content and Marketing Aubrey Levy commented on the broadcast rights deal in a release: “We’re thrilled that TJ Sports identified theScore as the ideal partner to produce and distribute the Demacia Championship’s English language broadcast to fans worldwide. We’ve found fantastic audience reception in our coverage of the Chinese League of Legends scene, and can’t wait to leverage our video production expertise and wide global reach to deliver an entertaining live event viewing experience for League fans.”
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Kate Han, Head of Branding and Events at TJ Sports, added: “We are glad to work with industry leaders to distribute our tournament, Demacia Championship, to reach a broader audience in the world. We believe the Demacia Championship will bring an excellent watching experience to the western esports audience during the Christmas period for its game quality and unique playstyle of LPL teams. This will be a great pre-season tournament before the upcoming 2021 season.”
Esports Insider: theScore Esports is most known for producing original esports content for its more than one million YouTube subscribers. We’ll monitor to see if the company’s foray into live event broadcast becomes an ongoing trend.