Allied Esports, a global esports entertainment company and a subsidiary of Allied Esports Entertainment, Inc. (NASDAQ: AESE), has partnered with live-streaming platform Trovo to launch a new series of tournaments, the Trovo Holiday Royale.
The event, taking place this month, will consist of three mobile esports tournaments — one for Fortnite, one for PUBG Mobile, and one for Call of Duty Mobile. The event’s total prize pool is $30,000 (~£22,283) — $10,000 (~£7,422) for each title.
The event began yesterday (December 20th) featuring Fortnite, which concludes tomorrow (December 22nd). The PUBG Mobile tournament takes place on December 23rd, 26th and 27th. Meanwhile, the Call of Duty Mobile tournament takes place from the 28th – 30th December.
The event is being co-organised by Trovo and Allied Esports, meanwhile, the entertainment company will also produce the Trovo Holiday Royale from its HyperX Esports Arena in Las Vegas.
“To celebrate the holidays and wrap up our first official calendar year, we are excited to bring some competitive fun to the entire Trovo community with the Trovo Holiday Royale,” said Allen Chan, Senior Operations Manager at Trovo. “With streamers able to win prizes and rewards allotted for viewers, we are ecstatic to work with Allied Esports to deliver this unique tournament and entertainment concept to the Trovo family.”
“The Trovo Holiday Royale is an exciting opportunity to reward Trovo’s most loyal and active community members, while inviting new users to experience the platform in a competitive and entertaining way,” added Frank Ng, CEO of Allied Esports Entertainment. “We’re thrilled to partner our esports organisation and production experience with Trovo’s growing platform and look forward to exploring more opportunities to work together in the new year.”
Viewers can watch the event’s closed qualifiers and finals on Trovo’s streaming platform.
Esports Insider says: Tencent-owned Trovo is a streaming service that heavily platforms mobile games, and the popularity of such games is surging, so it makes perfect sense for Allied Esports to partner with the firm. With the backing of Tencent, Trovo also presumably won’t struggle for funding or resources to help enhance its competitions and services.