January was a busy month for sponsorships and partnerships in esports: G2 x adidas; the LEC and four new partners; Na’Vi and Raid: Shadow Legends, plus many, many more.
Each month, Esports Insider compiles the most notable deals worldwide into a single article. To read more about a specific story, simply click the corresponding link!
January highlight: Last month, ESI hosted a masterclass from data platform GEEIQ, on what prospective brands must consider when picking an esports partner:
Esports partnerships and sponsorships: January 2021
LEC names KitKat main partner for 2021, renews KIA deal, names GrubHub as presenting partner, and Trovo as official broadcast partner
For your weekly esports industry round-up, listen to the ESI Digest — wherever you get your podcasts. You can also watch the Digest on YouTube: