Meal replacement startup CTRL has announced a nationwide retail deal with The Vitamin Shoppe, establishing a presence in over 750 locations.
The deal will bring CTRL’s meal replacement shakes, which have been marketed mainly towards the esports and streaming community, to a broader audience across the United States.
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More than 750 The Vitamin Shoppe stores will stock CTRL products. As part of the deal, CTRL and The Vitamin Shoppe will also team up on a campaign to bring awareness to the brand and the importance of healthy dieting and nutrition in gaming and esports.
Sundance DiGiovanni, Founder of Major League Gaming and Co-Founder of CTRL added: “We have earned an impressive degree of loyalty from our fans and it has laid the groundwork for sustained growth in this space.
“Gamers are a passionate and growing segment of consumers. It’s exciting to be able to connect that culture to brands and retailers that support a healthier lifestyle and share our mission.”
Esports Insider Says: It is nice to see a startup that began mostly in the esports sector becoming more accessible to the mainstream market. The partnership also does showcase the growing popularity of gaming-related health products.