Esports and gaming network agency DDB FTW (For The Win) has announced a regional branch based in Hong Kong.
The new branch, which will be a part of DDB Group Hong Kong, is expected to provide more local and regional gaming solutions for clients.
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As part of the announcement, DDB Group Hong Kong has also secured exclusive partnerships with industry stakeholders, Esports Association Hong Kong (ESAHK) and CGA Entertainment Limited (CGA).
ESAHK is a non-profit organisation that works to support the development of esports. Moreover, CGA is an esports event organiser in Hong Kong and Taiwan. The three-way partnership was secured by an MOU agreement, which has been signed by all parties.
According to the release, DDB FTW, ESAHK and CGA will collaborate to develop, promote and popularise esports culture in Hong Kong and the wider region.
Eddie Chen, President of Esports Association Hong Kong, commented: “This strategic partnership will be hugely beneficial to the industry and our large and growing community of gamers in this part of the world. We believe it will bring a level of sophistication to the gaming environment and help solidify this landscape as major hub of connectivity in people’s lives – a place to connect with people as well as brands.”
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DDB Group Hong Kong also hopes to bring many of its consumer-focused clients to the gaming sector, whilst also helping the esports industry reach more audiences. DDB FTW will be part of DDB Group Hong Kong and run by the group’s Chief Business Officer, Leo Tsui, Group Account Director, Felix Fong, and Group Strategy Director, Adrian Tso.
Andreas Krasser, CEO of DDB Group Hong Kong, said: “We are very proud to be the first dedicated gaming creative agency in this part of the world. With the help of our new partners, we hope to bring fresh opportunities to both the world of esports and the world of marketing. I am already extremely excited about the creative potential in this space”.
Ryan Chow, CEO of CGA Entertainment Limited, added: “We are very much looking forward to working with our new partners and believe our united efforts can really help to elevate the gaming experience for people”.
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Esports Insider says: Strengthening Hong Kong’s esports sector is a smart plan, particularly as the industy continues to develop globally. DDB FTW has clearly seen a growth point in Hong Kong and so it’ll be interesting to see how Hong Kong’s esports ecosystem grows commercially in the near future.