Technology brand OPPO has announced that its Reno5 smartphone line has become the official smartphone partner for PUBG MOBILE Esports in the Middle East and Africa region (MEA) in 2021.
As a part of the deal, OPPO will be involved in PUBG MOBILE Esports’ championships in MEA throughout the year.
Ethan Xue, President of OPPO Middle East and Africa, spoke on the partnership in a release: “OPPO’s strategy is focused on engaging with our users’ passions in the UAE. In line with the huge popularity of mobile gaming in the region, we invested in bringing the ideal gaming platform to our customers through our latest Reno5 series of smartphones.
“Selecting the new Reno5 Series as the official smartphone partner for PUBG MOBILE Esports in the Middle East and Africa region is a testament to the extraordinary and immersive gaming experience offered by our Reno5 Pro 5G and Reno5 5G smartphones.”
OPPO’s Reno5 series includes Reno5 Pro 5G and Reno5 5G smartphones. According to the release, the devices accommodate gaming-suited hardware and software tailored for an ‘immersive and fluid gaming experience’. They come with features such as Gaming Shortcut Mode, Gamer Mode, ‘bullet screen messages’ and adjustable gaming touch.
John Lacey, Head of Tencent MENA Office, added: “At PUBG MOBILE, we’re committed to bringing the ultimate fun and enjoyment for passionate, adventurous trendsetters and esport enthusiasts. Leveraging on our experience and expertise in esports, we’re thrilled to join hands with OPPO to enhance the ever-growing mobile gaming landscape.”
OPPO has previously joined forces with Tencent for the PUBG MOBILE MENA Challenger Cup 2019. Moreover, the brand recently partnered with League of Legends: Wild Rift’s SEA Icon Series and the Mobile Legends: Bang Bang Professional League (MPL) in the Philippines.
Esports Insider says: Connecting a ‘gaming smartphone’ with the most popular mobile esports title is an excellent marketing move. Expect more collaborations like this in the near future as mobile esports continues to show signs of growth. Moreover, it’s always good to see companies supporting esports in the MEA region.