Elo Entertainment launches TrackLoL

23 March 2021


Data analytics company Elo Entertainment has announced the launch of TrackLoL, a new website that provides analytics for League of Legends.

TrackLoL’s website provides a range of data around the game, such as live-match experience and prediction leaderboards.

TrackLoL League of Legends data
Image source: Screenshot, tracklol.com

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With TrackLoL, Elo Entertainment utilises its analytics to provide curated statistics. The new website includes a proprietary rating system for ranking teams in each competitive region, live win probabilities that adjust as a match progresses, and a predictions leaderboard that allows fans to compete against each other.

Sabina Hemmi, CEO and Co-Founder of Elo Entertainment said: “We’re thrilled to offer something no one is doing in League of Legends esports — advanced statistical support. Our machine learning and complex algorithms are breaking new ground in statistics for League of Legends.”

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The data analytics firm is also known as the company behind Dota 2 statistics and community website Dotabuff. Earlier this year, Elo Entertainment launched its first desktop app for the Dota website.

The company has said, via a release, that it looks forward to “continuing the expansion and renewal of its products and services across multiple competitive video gaming titles.”

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Esports Insider says: League of Legends is one of the most popular esports in the world, which makes it the perfect candidate for data analytics. The market for data in esports is growing, so Elo is in a strong position to capitalise on demand from marketers, fans, and betting firms.