Russian esports organisation Virtus.pro, in collaboration with Swiss-based sports tech company Blocksport, has officially launched its fan engagement app titled Bearloga.
The app will allow fans to discuss Virtus.pro matches, collect rewards, and gain access to additional content.
According to the release, Bearloga will have a free and premium service. The premium subscription includes access to ‘premium voting’ and premium chats with players. Moreover, the user will be offered more exclusive content and activities.
For the first month, fans will be able to try the premium subscription for free. Bearloga is currently available for iOS and Android devices.
Sergey Glamazda, CEO of Virtus.pro, commented: “It was crucial for us to give our fans a high-quality product with handy practical functionality, hence it took us more time to release the app than we initially thought it would.
“Right now we are delighted to announce our fan app that will be gradually getting more and more interesting functions and unique content. Bearloga will give the fans a way to express their opinions on important matters for the club via votings, chat with players and receive exclusive benefits. See you in Bearloga!”
Bearloga was originally scheduled to be released in November 2020, however, the application was delayed until 2021. Virtus.Pro has confirmed that it plans to improve the app and add new features when user feedback is collected.
Vladimir Liulka, Co-Founder & CEO, of Blocksport, added: “We are proud to cooperate with Virtus.pro, one of the world’s leading esports clubs. Today we are happy to launch the fan app we’ve been working on for quite some time. I’m sure this is the beginning of a long and productive partnership.”
This is not the first time that Blocksport has partnered with an esports organisation. In 2020, the tech company collaborated with FATE Esports, PENTA, FURIA and Team Singularity to develop mobile applications.
Esports Insider says: Virtus.pro joins the growing list of organisations looking to boost fan engagement opportunities through mobile applications. If executed correctly, Bearloga should go a long way in rewarding fans for their commitment to the organisation, whilst also establishing greater connections between Virtus.pro and its community.