Counter-Strike: Global Offensive (CS:GO) esports tournament series BLAST Premier has announced a partnership with Danish gaming chair manufacturer L33T Gaming.
The deal will see the manufacturer become the Official Chair Partner of the series.
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As a result of the partnership, L33T Gaming will provide its chairs to players and on-air talent throughout the 2021 season. Moreover, the two parties will collaborate on giveaways and a range of content opportunities.
Oliver Clarke, Head of Brand Partnerships at BLAST, spoke on the partnership in a release: “L33T has a clear focus on creating the perfect setup for gamers of all levels. We look forward to supporting them in showcasing their gaming chair products to the global BLAST Premier community. The length of this deal highlights the growth BLAST Premier has enjoyed over the last few years and our current standing in the industry.”
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2021 has certainly been a productive year for BLAST Premier, with the CS:GO series securing a range of new agreements. In April alone, it has already inked partnerships with cryptocurrency exchange platform Coinbase and gaming supplement company MADMONQ.
Adrian Langer, Owner of L33t Gaming, also commented: “We’re really excited to partner with BLAST Premier. Their brand is one of the strongest in the world of entertainment, creating incredible broadcasts and live shows that L33T will now be a part of.
“We can’t wait to see the best CS:GO players compete in our chairs when LAN events eventually return. Our vision for L33T is global expansion and this partnership is an important part of that journey.”
Esports Insider says: While partnerships of this nature take place on a regular basis, this particular deal will prove to be beneficial for L33T Gaming as it looks to expand its brand presence across the globe.