Gaming marketplace Kinguin has returned to the Counter-Strike: Global Offensive (CS:GO) esports scene by sponsoring new Polish organisation Anonymo.
The partnership will Kinguin’s branding be featured on Anonymo jerseys. Moreover, both entities will collaborate on various activations, such as a Polish CS:GO tournament and Kinguin community events.
As a result of the deal, Anonymo will also gain access to the Kinguin Esports Performance Center (EPC) in Warsaw.
Anonymo will receive its own dedicated, branded training room at the EPC. The facility features training and analyst rooms, psychologists and physiotherapists, professional chefs and a gym. According to the release, the likes of OG, FaZe Clan, Team Vitality, MiBR, Evil Geniuses, 100 Thieves, Furia, and others, have used the EPC.
Anonymo CEO, Mateusz Kowalczyk commented: “We’re really excited to name Kinguin as our lead sponsor and look forward to collaborating with the organisation on numerous projects in the future.
“Our ambition is to become a mainstream esports organisation that competes on the international stage and the sponsorship with Kinguin will be paramount to helping us achieve that. Having access to the world-class training facilities at Kinguin’s Esports Performance Center in Warsaw is also going to help with our progression, at what is currently a pivotal stage of development for the team.”
Anonymo launched at the start of 2021 and immediately competed in local Polish and European tournaments including the ESL Polish Championships and the Dreamhack Europe Open, The team will compete on the international CS:GO stage this year.
Kinguin CEO and Founder, Viktor Romaniuk Wanli, added: “We’re really happy to unveil our sponsorship of Anonymo, a leading, professional Polish esports organisation. Kinguin has a rich history of sponsoring various esports teams and events — particularly in the CS:GO scene — and we’re delighted to re-enter the CS:GO space and start a completely new chapter through this partnership. It means Kinguin now sponsors two of the biggest esports teams in Poland that compete in two of the biggest esports in the world — CS:GO and League of Legends.”
The partnership marks the company’s return to Counter-Strike since Team Kinguin disbanded and rebranded as devils.one in 2019. Kinguin remains a sponsor of devils.one, which competes in Rainbow Six: Seige, League of Legends, and DV1 TRITON Racing.
Kinguin was the first digital marketplace to offer CS:GO skins. It has sponsored numerous International CS:GO tournaments including the Dreamhack Masters Malmö, IEM Katowice and ESL CS:GO Pro League, in addition to esports organisations such as Fnatic, G2 Esports and the Copenhagen Wolves.
Esports Insider says: Anonymo represents a comeback opportunity for both Kinguin and its star player Snax, who was one of the top 20 CS:GO players from 2014-2017. Granting the brand new team access to an advanced facility like EPC could help lay the foundation for what Anonymo hopes will be a long and fruitful esports career.