Argentine organisation KRÜ Esports has named international marketing agency Vanquish as its exclusive commercial agent.
According to the release, both parties will collaborate to bolster the organisation’s commercial portfolio by securing ‘strategic alliances with brands that share its vision’. KRÜ Esports was established in October 2020 and is founded by Manchester City striker Sergio Agüero.
As of this writing, the Argentine organisation currently fields a competitive roster in VALORANT and has a number of players representing the KRÜ Esports in FIFA.
Sergio Agüero, KRÜ Esports’ CEO, commented on the deal: “KRÜ Esports has clear goals for 2021: the launch of two new disciplines and the creation of a Latin-American Gaming Office headquartered in Buenos Aires, as well as participating in international tournaments and competitions. This alliance with VANQUISH as our commercial agent makes us very happy.
“We hope it will help us continue our growth in Latin America and Europe, alongside new strategic partners, to achieve the goals we’ve established.”
KRÜ Esports currently has three partners in the form of GIGABYTE gaming brand AORUS, streaming platform Twitch, and American multinational semiconductor company AMD.
Andrés Tortarolo Fragola, CEO of Vanquish, also spoke on becoming the organisation’s exclusive commercial agent: “Through this new challenge that KRÜ represents, we further our strategy of continuing to invest in eSports. It’s a well-structured project, that with Sergio’s vision and involvement, allows us to display all the know-how we have when it comes to sports marketing so that through sponsorships, licenses, merchandising, content and events, we can achieve the goals we have established and boost the team’s brand, while also increasing its revenue.”
Esports Insider says: With a wealth of experience representing numerous sports and esports projects, working with KRÜ Esports is another impressive addition to Vanquish’s clientele. For Agüero’s organisation, the deal is a step in the right direction as it looks to further its growth in Latin America and Europe.