Vietnamese lifestyle and entertainment company CMG.ASIA has joined forces with North American esports organisation NRG Esports to launch NRG Asia, a management company that will look to represent and develop esports entities in Southeast Asia.
The newly formed company also unveiled that it has purchased GAM Esports, the current VCS League of Legends champions, from marketing agency yup.gg. Financial details regarding the acquisition have not been revealed.
According to the release, NRG Asia will provide ‘top quality’ training, resources, and infrastructure to help ‘elevate’ GAM Esports.
Tk Nguyen, the newly-appointed CEO of NRG Asia, spoke on the creation of the agency and its GAM Esports acquisition: “With the expansion of NRG into Southeast Asia, we are excited to begin this new journey headquartered here in Vietnam.
“Starting off with the 5-time League of Legends VCS Champions, GAM, our goal is to elevate GAM from being Vietnam champions to leading World Championship contenders by providing them additional resources and knowledge by top esports leaders. In addition, having the opportunity to work with an exceptional leader like Andy Miller, who has successfully created multiple championship esports teams, is beyond exciting for all of us.”
The deal marks the beginning of NRG’s global expansion. Alongside the new agency, the organisation owns Overwatch League franchise San Fransisco Shock, the OpTic Chicago Call of Duty League franchise, and Rocket League team The General NRG, which was recently renamed as part of a deal with insurance company The General.
Andy Miller, Co-Founder and CEO of NRG, also commented on the partnership: “With so much passion around esports in Southeast Asia, we thought Vietnam was the perfect place to launch NRG’s global expansion.”
Esports Insider says: Esports in Southeast Asia is continuing to grow and with the creation of NRG Asia aiming to assist and develop the talent within the region, the industry will continue its upward trajectory.