Esports data provider Esports Charts has announced an analytical partnership with the Mobile Legends: Bang Bang Professional League (MPL) Malaysia, which is operated by the game’s developer Moonton.
As a part of the deal, Esports Charts will provide MLP Malaysia with a range of data and statistics to analyse its broadcast performances.
The partnership will be reportedly active during MPL Malaysia season seven and eight. According to the release, the goal of the partnership is to boost Esports Charts’ brand awareness in the Southeast Asian esports market.
Sergii Rudenko, Esports Charts Head of Sales and Partnership, stated: “We are delighted to be the trusted data supplier and official analytical partner for MPL Malaysia.
“Providing our esports analytics and big data sets the aim to equip our new partner with the tools needed to make data-driven decisions.”
The partnership follows on from Esports Charts’s analytical partnership with UK-based esports organisation Tundra Esports last week.
Michael Lin, Esports Marketing Manager at MOONTON Games, added: “We’re excited to collaborate with Esports Charts for up-to-date live-streaming statistics to help drive insightful narratives for our community and partners.”
The playoffs of the ongoing MLP MY season seven will kick off on May 28th and will run through to May 30th. Moonton also recently renewed its partnership with ONE Esports to present the MPL Invitational 2021.
Esports Insider says: Esports Charts has built a reputable name for itself in Europe and is clearly determined to do the same in other regions. The announcement follows the company’s expansion in India, indicating its current focus on the Southeast Asian region.