Esports Charts enters analytical partnership with Tundra Esports

Jonno Nicholson

Esports data provider Esports Charts has entered into a partnership with UK-based esports organisation Tundra Esports.

The deal will see Esports Charts provide a range of analytics on the organisation’s teams and players, alongside statistics from across the esports market.

Esports Charts x Tundra Esports
Credit: Esports Charts

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According to a release, both parties are intending to develop the collaboration into a long-term partnership. Tundra Esports joins the likes of Natus VincereG2 Esports, and Fnatic which have entered deals of a similar nature in recent years.

Artyom Odintsov, CEO of Esports Charts, spoke on the partnership: “Tundra Esports is a great example of a well-driven and vigorous esports organisation. We are pleased to supply them with data to understand their audience and popularity better. We will also provide a complex view of their rosters viewership to help in tracking their progress.”

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Since launching in 2019, Tundra Esports currently fields a roster in FIFA and recently signed a Dota 2 team in January 2021.

Tomi Tikkala, Head of Business Development at Tundra Esports, also commented on the deal: “We are thrilled to partner with Esports Charts to ensure we always have the most up-to-date esports analytics at hand, and to fully understand the popularity of our rosters’ activities specifically.

“The partnership will immensely help us in reporting, forecasting, and decision-making when exploring new opportunities in this fast-growing environment.”

Esports Insider says: Joining forces with Esports Charts is a smart move for Tundra Esports. The data provided will enable the organisation to launch activations that its fans will interact with alongside the ability to improve decision-making which will prove instrumental as it looks to expand.

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Jonno is a freelance news writer for Esports Insider and has been part of the team since 2019. When he's not sim racing, he enjoys reporting on Call of Duty esports and sim racing's impact on the wider industry.