According to the release, the new partnership will include a jersey sponsorship alongside content creation, with more activations set to be announced at a later date.
Sujoy Roy, Marketing Director at Midnite commented: “As a London-based esports betting operator, and huge fans of the team, it’s an honour for Midnite to partner with the London Royal Ravens.
“We’ve built the best place to bet on the Call of Duty League, and as an esports-first company, we’re proud of all the community features we offer. We greatly admire the growth the team has shown over the previous months and we’re ecstatic to join them on this journey forward.”
The London Royal Ravens are due to debut Midnite’s logo on their jerseys for the remainder of the 2021 CDL season. The team heads into the Call of Duty League Stage III Major later today (May 13th).
Midnite’s esports betting platform allows fans to bet on the results of titles such as Call of Duty, Counter-Strike: Global Offensive, League of Legends, and DOTA 2, among others.
Brad Sive, Chief Revenue Officer at ReKTGlobal added: “The London Royal Ravens proudly stands as the sole team representing the United Kingdom in the Call of Duty League, so we’re thrilled to be partnering with another UK-based organisation in Midnite.
“Midnite is the best-in-class, so we know this partnership will add value to our community that are Royal Ravens fans, as well as those that are fans of traditional sports.”
Esports Insider Says: This agreement makes sense for both parties and celebrates the fact that both are carrying the UK flag in the esports ecosystem. It’ll be interesting to see what content activation both entities produce throughout the partnership.