OverActive Media, the parent company of MAD Lions, Toronto Ultra and Toronto Defiant has announced a strategic partnership with audience analytics firm Cavea.
As a result of the partnership, OverActive Media’s European team MAD Lions will gain automated reports for tournaments, streams, and social media tracking.
Mircea Gabriel Eftemie, Co-founder & CEO of Cavea, stated: “I am excited to have an organisation such as OverActive Media join our client roster, whose goals are in total alignment with our mission to facilitate the growth of advertising and sponsorship revenues in esports.
“By providing a digital solution focussed on game-dependent parameters, we enable the organisation to manage, track, collect, and value marketing content data in all relevant channels.”
According to the release, the deal will look to automate MAD Lions’ data collection and reporting through Cavea’s AI-powered analytics platform.
Jorge Schnura, Co-Founder & President of MAD Lions, commented: “We are thrilled to be partnering with an organisation like Cavea, as our MAD Lions brand continues to grow globally. In order to draw in more fans and partnerships, the growth of our business will depend on data-driven decisions, and the team at Cavea will help us do just that.”
Esports Insider says: Data collection and analytics are a crucial part of the industry, which ultimately helps organisations grow their reach. Thus, it’s no surprise to see more teams partnering with analytics platforms such as Cavea. In addition to securing several big partners in recent months, the firm raised €1m in investments, which will certainly help strengthen its position on the market.