Esports talent management agency EMERGE Esports has announced a partnership with Singapore-based national media network Mediacorp.
As a result of the strategic partnership, EMERGE will work with Mediacorp’s Bloomr.SG network to develop its esports content creators.
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EMERGE talents will be able to utilise Mediacorp’s resources and facilities to bolster their production work, gain access to monetisation opportunities, and benefit from training sessions and workshops.
Roy Kek, CEO and Founder of EMERGE Esports, commented: “Esports has evolved beyond a hobby or a niche interest to become a recognised industry on a global scale. We are glad a pioneer like Mediacorp acknowledges this and is looking to promote esports content. Together with Bloomr.SG, we look forward to amplifying the growth of esports and to cultivate the next generation of creative content creators in Singapore and in the region.”
According to the release, the partnership will help EMERGE talents receive sponsorship and cross-promotion opportunities, as well as work with ‘local and regional celebrities’ through content activations.
EMERGE will also support Bloomr.SG’s network by providing industry expertise and connections. In addition, the agency will help identify and connect with new talents to boost the partnership.
Diogo Martins, Team Lead of Bloomr.SG, added: “Nurturing content creators has always been our focus at Bloomr.SG. With this collaboration, we can dedicate resources to those with an interest in the exciting arena of esports, supported with the deep expertise and capabilities of EMERGE Esports. Together, we look forward to working closely to realise our shared ambition of identifying, fostering and growing the next generation of content creators in Singapore.”
Esports Insider says: Whilst skill level will always take precedence when it comes to signing a player within esports, it is an added boost if the player has a solid fan base and can offer engaging content. Hopefully, the partnership will help develop EMERGE’s esports personalities, which should benefit Singapore’s esports ecosystem.