Panini launches esports sticker album, Team Liquid partners with Verizon | ESI Digest #47

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form below.

On this week’s ESI Digest we cover Panini’s LVP partnership, Team Liquid’s multi-year Verizon deal, Riot Games announcing its World Championship host cities, Aim Lab’s collaboration with Rainbow Six Siege Esports, plus Gen.G announces several backroom staff changes. 

This edition of the ESI Digest is in partnership with GRID Esports.

Panini partners with LVP to release Superliga sticker album

Sticker and trading card company Panini has announced the release of a digital Superliga sticker album in collaboration with tournament organiser LVP. 

The Superliga album will include pages of the teams that will be participating in the Spanish League of Legends regional competition. The sticker album will feature players and coaches, as well as the shields of the teams, their kits, or the stadiums from where they play the matches.

Team Liquid unveils multi-year Verizon deal

Team Liquid x Verizon
Credit: Team Liquid

North American esports organisation Team Liquid has signed a multi-year partnership with wireless network operator Verizon.

The partnership will see the operator’s logo appear on Team Liquid’s jersey. Moreover, Verizon has been named as the organisation’s official 5G partner.

Riot Games announces host cities for 2021 LoL World Championships

Games publisher Riot Games has announced that five Chinese cities will host the 2021 League of Legends World Championship.

The announcement named Shanghai, Qingdao, Wuhan, and Chengdu as stops in the multi-city tour before ending at the Universiade Sports Centre in Shenzhen for the World Championship Finals, scheduled for November 6th.

Aim Lab named player development platform for Rainbow Six Siege Esports

Game publisher Ubisoft has named FPS performance platform Aim Lab as its official player development platform for Rainbow Six Siege Esports. 

The multi-year partnership will see Aim Lab provide Rainbow Six Siege players with access to its scientific training platform. Moreover, players can use its machine learning technology to deliver analysis and insights regarding player performance.

Gen.G promotes several staff, strengthens C-level global team

Image credit: Gen.G

Multinational esports organisation Gen.G has announced several backroom staff changes with multiple personnel being promoted.

Clarissa Avendano and Martin Kim have been promoted to the position of Chief Financial Officer and Chief Revenue Officer respectively. In addition, Gina Chung Lee has been appointed as the organisation’s Chief Marketing Officer. All three names held senior executive roles at Gen.G.

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ESI Digest, in partnership with GRID Esports, is part of the ESI Podcast Network, a collection of podcasts encompassing the esports industry. For deep dives into the major areas of esports with subject matter experts, check out ESI Focus. For conversations with key personnel and major stakeholders in esports, ESI Insight is the series for you.