North American esports organisation FaZe Clan has announced a partnership with frozen pizza brand Totino’s.
The collaboration will see rapper and FaZe Clan member Miles ‘Lil Yachty’ Parks McCollum host a content series that highlights the launch of the Totino’s Pizza Rolls Minis product range.
The content series will also feature a range of special guests from FaZe Clan’s roster of talent.
Jeff Pabst, FaZe Clan Chief Revenue Officer, commented: “We are really thrilled to be partnering with Totino’s and launching this fun and exciting content series.
“At FaZe we are always looking for innovative and organic ways to integrate our talent with brands, and to have this content series anchored by Lil Yachty with special appearances by FaZe talent is a perfect example of that.”
The series was reportedly filmed last week on a yacht in Marina Del Rey, California and is set to air this fall on FaZe Clan’s social channels.
Each episode will feature Lil Yachty hosting FaZe Clan members including FaZe Temperrr, FaZe Adapt, FaZe Rug, FaZe Swagg, FaZe JSmooth and FaZe Booya. The members will game together and partake in yacht activities such as fishing or cooking while eating Totino’s Pizza Roll.
Taylor Roseberry, Brand Experience Manager for Totino’s, stated: “Totino’s Pizza Rolls are the ultimate gaming snack, so we are thrilled to partner with FaZe to create this content series for our shared audiences.
“FaZe Clan will bring to life the fun, spontaneous nature of Totino’s brand as they compete with each other in various challenges and enjoy our poppable pizza rolls – the perfect streaming snack.”
Esports Insider says: This marks another notable addition to Totino’s roster of partners, which includes the likes of 100Thieves, Activision Blizzard and Pittsburgh Knights. Choosing FaZe Clan for the roll-out of its new pizza roll range is a smart marketing move, which will potentially earn both brands a lot of views.