According to Mark Aubrey, Activision Blizzard’s Vice President & Head of Asia Pacific, the deal will continue to ‘build and scale’ Call of Duty’s community in Southeast Asia. Details regarding any planned activations have yet to be announced.
This is not the first time that ONE Esports has collaborated with Activation Blizzard. In May this year, both entities hosted the ONE Esports Call of Duty: Warzone Showdown in May. The $15,000 tournament featured eight streamers from Southeast Asia.
Carlos Alimurung, CEO of ONE Esports, commented: “I am pleased to announce ONE’s latest strategic partners, leading game developer Activision Blizzard and online food and grocery delivery platform foodpanda Thailand. These industry-leading companies will work with ONE Esports to deliver to fans the most engaging esports experiences in the world.”
foodpanda Thailand joins the company’s growing commercial portfolio, which already includes the likes of Toyota, Tinder, and MOONTON.
The grocery delivery platform previously partnered with ONE Esports in March to promote the Dota 2 Singapore Major Presented by PGL. Moreover, foodpanda and ONE Esports are currently working together on the Arena of Valor World Cup 2021.
Hasnain Babrawala, Director APAC Brand Media and Procurement at foodpanda, added: “We are delighted to officially announce a partnership between foodpanda Thailand and ONE Esports, which gives us a new opportunity to drive brand awareness and fan engagement in the country.”
Esports Insider says: ONE Esports continues to expand its growing list of partners, with both deals providing separate benefits. By sealing a partnership with Activision, ONE Esports will likely host more Call of Duty events within Southeast Asia. Moreover, continuing its growing relationship with foodpanda strengthens the firm’s portfolio of partners.