EXCEL ESPORTS names Abi Odell as People & Culture Manager

25 August 2021


British esports organisation EXCEL ESPORTS has named Abi Odell, an experienced HR manager and founder of all-female streaming team Gulag girls, as its new People & Culture Manager.

In the role, Odell will focus on spearheading EXCEL’s ‘Power of Better’ ethos, implementing and refining employee processes and development approaches.

Abi Odell of Excel Esports
Credit: Excel Esports

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Odell has over 16 years of experience in HR, accumulating expertise in employee relations. This expertise is bolstered by her Advanced Diploma in Employment Law, and her long-standing membership at the Chartered Institute of Personnel and Development (CIPD).

In addition to her career, Odell is an Anti-Bullying Ambassador for the Diana Award for Anti-Bullying. She is also a partnered Twitch streamer, founding the streaming team Gulag girls to help support other female content creators. Odell has used this platform to raise money for charities such as Games Aid, Get Well Gamers, and Special Effect.

Odell herself spoke about the opportunity, saying: “For me this role is really all-encompassing and I am really looking forward to making a difference at EXCEL.

“When creating a solid foundation and strong culture it is important to make sure the company operates with well-being at the heart of everything it does.”

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She continued: “EXCEL is committed to creating a positive and inclusive work environment and…I am passionate about making it the place where we grow together and utilise our power of better.”

The appointment comes after a large recruitment drive from EXCEL, Odell’s role as Head of People & Culture will see her focus on building a company culture that will bring together these new employees. She will also be formulating the company’s equality, diversity, and inclusion strategy.

Esports Insider says: Considering Odell’s experience, achievements, and mindset, EXCEL look to have made an excellent choice in hiring her as its People and Culture Manager. The organisation’s emphasis on creating a strong work culture is already notable, but in Odell EXCEL look to have someone who can bring its ideas to life. 

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