Lifestyle gaming organisation XSET has announced a partnership with gaming matchmaking platform Partie.
As a result, the organisation will promote the platform’s values of safety and inclusivity in gaming.
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Alongside promoting Partie’s values, XSET will lead a number of in-app programmes for the platform. This inlcudes community events and tournaments that will enable fans to interact with the organisation’s content creators.
Marco Mereu, Co-founder and COO of XSET, spoke on the deal: “Partie and XSET share identical values when it comes to creating a more inclusive and positivity-driven gaming culture.
“Partie provides a clear solution to our organisation on how we can support those values from a technology perspective — developing and creating experiences that welcome our teams and their communities into a safe and premium environment to interact and play with one another in unique and innovative ways.”
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2021 has seen the organisation secure multiple partnerships with the likes of QC Media Holdings, singer/songwriter Ozuna, and the pilot edition of the Esports Fashion Week.
Frankie Colamarino, Co-founder and CEO of Partie, also commented: “XSET has had an incredible trajectory and our keen attention since its inception as an organisation. We are deeply excited to welcome XSET and its teams, who will play a critical role in our community programming and growth strategy, as well as reinforcing our mission of creating a more purpose-driven and unified gaming community.”
Esports Insider says: Partie joining forces with one of the fastest-growing gaming and esports organisations is certainly a smart move as the platform looks to increase its presence in a highly competitive area of the industry. Depending on the success of this collaboration, it could be the catalyst for more organisations to enter deals of a similar nature.