XSET secures Partie partnership

Jonno Nicholson

Lifestyle gaming organisation XSET has announced a partnership with gaming matchmaking platform Partie.

As a result, the organisation will promote the platform’s values of safety and inclusivity in gaming.

XSET x Partie
Credit: XSET

RELATED: XSET joins the Esports Fashion Week

Alongside promoting Partie’s values, XSET will lead a number of in-app programmes for the platform. This inlcudes community events and tournaments that will enable fans to interact with the organisation’s content creators.

Marco Mereu, Co-founder and COO of XSET, spoke on the deal: “Partie and XSET share identical values when it comes to creating a more inclusive and positivity-driven gaming culture.

“Partie provides a clear solution to our organisation on how we can support those values from a technology perspective — developing and creating experiences that welcome our teams and their communities into a safe and premium environment to interact and play with one another in unique and innovative ways.”

[primis_video widget=”5183″]

RELATED: XSET announces BBBSA collaboration

2021 has seen the organisation secure multiple partnerships with the likes of QC Media Holdings, singer/songwriter Ozuna, and the pilot edition of the Esports Fashion Week.

Frankie Colamarino, Co-founder and CEO of Partie, also commented: “XSET has had an incredible trajectory and our keen attention since its inception as an organisation. We are deeply excited to welcome XSET and its teams, who will play a critical role in our community programming and growth strategy, as well as reinforcing our mission of creating a more purpose-driven and unified gaming community.”

Esports Insider says: Partie joining forces with one of the fastest-growing gaming and esports organisations is certainly a smart move as the platform looks to increase its presence in a highly competitive area of the industry. Depending on the success of this collaboration, it could be the catalyst for more organisations to enter deals of a similar nature.

[maxbutton id=”18″ ]

Jonno is a freelance news writer for Esports Insider and has been part of the team since 2019. When he's not sim racing, he enjoys reporting on Call of Duty esports and sim racing's impact on the wider industry.