The Danone Nations Cup, an international children’s football tournament, has announced a partnership with gaming tournament and training platform Nicecactus.
As a result, the two parties will join forces to host a Rocket League tournament available to players in five continents.
The tournament is part of the Danone Nations Club, an online experience that combines physical exercise for on-pitch activities and training programmes for esports competitions. Nicecactus will operate eight regional tournaments in Europe, North Africa, South Africa, Asia, and South America.
Vincent Scius, Project Director for the Danone Nations Cup, spoke on the deal in a release: “We are delighted to work with Nicecactus on this global project. Nicecactus has the experience and expertise to implement global video game tournaments, but perhaps more importantly, they share the same vision regarding positive messaging to the young generation.
“Combining sports, with esports, and addressing health, nutrition and wellbeing is a key factor for us in this partnership.”