London-based esports organisation Fnatic has partnered with audio peripherals manufacturer Shure Audio for its Fnatic Network of streamers.
As part of the deal, 24 Fnatic Network talents will showcase and stream using Shure’s MV7 Podcast Kit.
According to the release, Fnatic and Shure aim to help new content creators face common streaming problems, including distracting background noise.
Soraya Sobh, Fnatic Head of Creator Management, said: “We’re thrilled to not only launch our first official Fnatic Network brand campaign but even more excited to announce Shure as the partner to do it with.
“Fnatic Network is laser-focused on developing and educating talent at every level and that aligns perfectly with the Shure MV7 which provides a fantastic mic for levelling up any gaming set up. The synergy between both Shure and Fnatic Network was seamless and indicative of the type of activation we want to offer our talent.”
Shure Audio claims that the MV7 Podcast Kit will be easy to integrate into existing technology as it is compatible with any gaming setup. The MV7 microphone features both USB and professional XLR output for use with interfaces, mixers, and professional audio equipment. The MV7 will also feature built-in digital signal processing, mobile, and desktop app control, plus hardware control.
Fnatic Network Gold Tier talent, Lea ‘PilotCeeBee’ Heiermann and ‘Phyzik’ will also participate in the campaign.
Heiermann, Network Member at Fnatic, also commented: “A very good microphone is one of the most important things as a Content Creator or if you want to become one! I am a Shure fan for a long time now and really appreciate being a part of this awesome campaign and being able to try out the new MV7!”
Esports Insider says: Fnatic has chosen to collaborate with an audio equipment company that has years of experience in product manufacturing on its back. It will be interesting to see how the new MV7 Podcast Kit will affect Fnatic Network’s upcoming streams.