WePlay Holding secures Brawl Stars Championship broadcast deal

06 September 2021


Media holding company and esports tournament organiser WePlay Holding has been announced as the Russian-language broadcast host of the 2021 Brawl Stars Championship.

The announcement marks the first time the organiser has hosted a mobile gaming tournament.

WePlay Holding Russian Brawl Stars Broadcast
Credit: WePlay Holding

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Initial Russian broadcasts, which commenced on September 4th with the monthly finals for the Eastern European and Central Asian countries, will conclude on September 12th with the LATAM monthly finals.

Maksym Bilonogov, Chief Visionary Officer and Producer at WePlay Esports, spoke on the news in a release: “For us, this is the first experience broadcasting mobile gaming tournaments, and we intend to explore Brawl Stars in more depth.

“I hope in the future we will be the ones to take the broadcasts of this title to a whole new level.”

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WePlay Esports is no stranger to brokering broadcast deals. In July, the company entered into an agreement with CS:GO esports tournament series BLAST Premier to show the series exclusively in the Commonwealth of Independent States (CIS) region.

Supercell, Brawl Stars publisher and developer, recently announced that the 2021 World Finals would take place in Bucharest from November 26th-28th. All qualifying teams have been given the option to compete at the venue or from their home country.

Esports Insider says: As an established name within the Russian and CIS esports industry, WePlay Esports is a strong partner for Supercell to select for Brawl Stars broadcasts. If the broadcasts are successful, it will be interesting to see if the two parties collaborate further for the World Finals in November.

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