Performance consultant agency Achieveminds has announced a partnership with supplement brand AM SPORT.
As part of the multi-year deal, Achieveminds has named AM SPORT its official supplement partner. The two entities will focus on promoting the message ‘mindset matters and nutrition matters’.
According to the release, both companies have created a new online shop for gamers to purchase healthy products to upgrade their lifestyle.
Fabian Broich, Founder of Achieveminds, commented: “AM Sport has established itself in traditional sports and works with the strongest teams like Bayern Munich and other top-flight teams in several sports.
“The needs of my players are identical to traditional athletes. Hence, nutrition and vitamins are essential for better performance and well-being.”
Achieveminds players will be provided with AM SPORT supplements throughout the duration of the partnership. Additionally, expert nutritionists will support talent to create better routines.
Achieveminds and AM SPORT will also collaborate on ‘content and new health products‘ related to physical and mental well-being. In the future, both entities aim to develop even more products together and also promote healthy eating in the esports and gaming scene.
Broich added: “Being alert can be the difference between winning or losing. AM SPORT understands the high performance and energy level of pro athletes. This cooperation will bring a boost to my athletes and lead the agency to become better.
“Our mindset matters, as well as nutrition, plays a big role in that equation. I am confident that this cooperation will benefit everyone involved, increasing health and performance.”
Esports Insider says: Achieveminds continues to work hard towards promoting a healthy lifestyle, based on good nutrition and a positive mindset. Together with AM SPORT, a brand that has years of experience with traditional sports teams, the two companies have set sights on changing the norms of player coaching in the gaming and esports industry.