North American esports organisation Dignitas has revealed athletic wear brand VIRUS International as its official ‘game day apparel’ partner.
As a part of the deal, VIRUS International will create unique, co-branded apparel for the organisation, including the official team jersey.
Besides Dignitas’s ‘Competitive Game Day’ uniform, the apparel collection will include Game Day Warm Up and Performance Workout Apparel kits.
Ashley Gomez, Director of Brand & Partnerships for VIRUS International, commented: “We’re excited to partner with Dignitas and break into the esports and gaming community.
“The synergy is perfect. VIRUS’s mission has always been to provide the highest quality gear to our athletes in order to help them perform their best and to enable them to achieve their athletic and lifestyle goals without restriction.”
According to the release, both kits will be produced in men’s and women’s alternatives and will comprise of a t-shirt, sweatshirt, hoodie, player jacket, joggers and leggings. The range will be available for purchase at Dignitas’s online store.
Melanie Lin, Director of B2B Sales at VIRUS International, commented: “VIRUS operates at the forefront of the latest innovations in apparel and bio-physical technology which has allowed our brand to produce technology-infused fabrics that have stood the test of time since 2010.
“Like VIRUS, Dignitas marries technology with its sport and industry, and this synergy between technology and gamers is undeniable.”
Ian K. Partilla, Senior Vice President of Strategic Global Business Development at Dignitas, added: “Performance apparel is an everyday part of our athletes’ lives as they train, travel the world, and compete against the world’s best competition on-stage.
“VIRUS’s end-to-end control of the design and manufacturing process allows us to collaborate on new silhouettes to match our diverse fans and athletes’ tastes season to season and in real-time globally.”
Esports Insider says: Choosing a recognisable esports organisation is certainly a good move for any brand new to the industry. For an esports organisation, securing an apparel supplier is always a plus. Based on that, this deal seems like a win-win situation for both parties.