EMERGE Esports announces Twitter partnership

Singaporean esports talent management agency EMERGE Esports has secured a partnership with social media platform Twitter.

The year-long deal will see the two parties collaborate to support the gaming industry in Southeast Asia.

EMERGE Esports x Twitter
Image credit: EMERGE Esports, Twitter

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Twitter will provide talent represented by EMERGE with a range of exclusive features and monetisation opportunities through the platform’s media studio and Amplify Program.

Roy Kek,Founder and CEO of EMERGE Esports, spoke on the deal in a release: “We believe that our combined expertise will drive constant dialogue within the regional esports scene between fans, professional gamers and brands, growing Singapore’s gaming ecosystem to be on par with their global counterparts. The collaboration will not only ramp up the quality of content being produced but will also equip content creators with the right channel to post their ideas to garner greater opportunities.”

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Twitter isn’t the first social media platform to join forces with the agency, In May 2021, EMERGE entered a year-long partnership with short-form video platform TikTok, which included coaching EMERGE talent on how to use the platform effectively.
Maurizio Barbieri, Twitter’s Head of Sports and Gaming Partnerships in Southeast Asia and Greater China, also commented: “We are excited to be working with EMERGE. The partnership does not only reflect our commitment to support Singapore’s growing esports community but also provides gamers opportunities to showcase and celebrate esports content on Twitter – in Singapore and across the globe.
“Through this partnership, we look to strengthen Twitter’s position as the go-to social platform for latest updates in the gaming world and connect to gamers wherever they are.” 
Esports Insider says: EMERGE Esports partnering with Twitter is great news for its talent. These individuals will now have the tools to form greater connections with fans and produce content with an extensive reach. For the Singaporean industry as a whole, the deal will mean more eyes will be on the market than ever before.