ONE Esports enters partnership with foodpanda

ONE Esports, the esports venture of sports media company ONE Championship, has entered a partnership with online food delivery platform foodpanda.

As a result, the two parties will collaborate to create a documentary about the ONE Esports Dota 2 Singapore Major that was held in March.

ONE Esports x foodpanda
Image credit: ONE Esports, foodpanda

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The documentary, ‘Heroes of the Game,’ will follow OB Neon, Fnatic, and Evil Geniuses throughout the Major, as the organisations compete for a share of $500,000 (£~364,377) in prize money and the chance to qualify for The International 10.

Carlos Alimurung, CEO of ONE Esports, spoke on the partnership in a release: “We are delighted to continue our partnership with foodpanda. We are not only immortalising the iconic ONE Esports Dota 2 Singapore Major in film through the docuseries, Heroes of the Game, but also giving viewers an inside look at what it takes to compete at the highest level of esports.

“The docuseries combines entertaining and exciting footage with dramatic storytelling that appeals not only to Dota 2 fans, but the wider gaming and esports communities.”

The series is being shown across ONE Esports’s social channels and will also be broadcast on a number of television channels across Southeast Asia including the eGG Network, PPTV HD36, and Eleven Sports.

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Idan Haim, Vice President of Growth and Marketing at foodpanda, also commented: “We are thrilled to be teaming up with ONE Esports to connect with foodpanda users in the esports arena. As Asia’s largest food and grocery delivery platform, we are the go-to partner for gamers to refuel with their favourite food and snacks, delivered straight to their doorsteps!”

Esports Insider says: Considering ONE Esports has already partnered with the Thai branch of foodpanda, it’s no surprise to see the two parties expand the partnership even further with the launch of a documentary. It will be interesting to see how Heroes of the Game performs when it’s shown on TV and whether it drives an increase in people watching esports in the region.

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