ONE Esports, the esports venture of sports media company ONE Championship, has announced multiple partnerships with insurance company FWD, Marriott International’s travel programme Marriott Bonvoy and McDonald’s Philippines.
According to the release, the brands will collaborate with ONE Esports in an attempt to boost the esports ecosystem in SEA.
Carlos Alimurung, CEO of ONE Esports, commented: “I am excited to unveil ONE Esports’ latest strategic partnerships with FWD, Marriott Bonvoy, and McDonald’s Philippines. These partnerships will grow the esports ecosystem, and they reaffirm ONE Esports’ commitment to scale esports globally with the world’s best brands.
“We are thrilled to have these partners join us in our mission to share and celebrate the stories of esports heroes who ignite the world with strength, hope, dreams, and inspiration.”
According to the release, FWD will sponsor this year’s Mobile Legends Professional League Invitational in Indonesia. ONE Esports will also feature FWD on its website as well as create custom content for the brand’s flagship app, FWD Moments.
Troy Barnes, Group Chief Transformation Officer at FWD Insurance, added: “Our partnership with ONE Esports extends FWD’s vision of changing the way people feel about insurance to the esports community. We’re excited to celebrate living with athletes, teams and fans across the region with stories, behind the scenes footage and curated content.”
Marriott Bonvoy has teamed up with ONE Esports to expand its reach to fans in Singapore and Malaysia via local Mobile Legends: Bang Bang community tournaments. Moreover, the two entities plan to launch an esports talk show together in 2022.
McDonald’s Philippines will provide food and services to the esports community at the Mobile Legends Professional League Invitational. Specifically, McDonald’s aims to boost brand exposure and gaming community involvement through the Mobile Legends: Bang Bang tournament.
Oliver Rabatan, AVP for Marketing and Channels at McDonald’s Philippines, said: “McDonald’s Philippines is excited to partner with ONE Esports in the upcoming Mobile Legends Professional League Invitational.
“With the busy lifestyle of e-gamers, we commit to continuously support the community with convenient access to delicious food anytime, anywhere with McDelivery.”
Earlier this month, ONE Esports also joined forces with online food delivery platform foodpanda to create a documentary about the ONE Esports Dota 2 Singapore Major that was held in March.
Esports Insider says: ONE Esports continuously grows its roster of partners with global brands, which will help the organisation expand its local and international reach. On the other hand, FWD, Marriott Bonvoy and McDonald’s Philippines are all strong brands that look to take advantage of the evolving esports ecosystem in SEA. It will be interesting to see how ONE Esports’ activations with each company will pan out in the next season.