TropiCaos partners with Horizm to measure digital assets in LATAM

14 October 2021


Brazilian esports organisation TropiCaos announced a partnership with digital inventory management firm Horizm to measure digital assets in Latin America. 

According to the release, Horizm’s solution works as an independent audit in order to value the organisation’s digital assets. As a result, the collaboration is expected to add transparency to TropiCaos’s results and values.

Photo credit: TropiCaos and Jessica Liar

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Pedro Mestriner, CEO of Horizm, commented: “The partnership with TropiCaos represents another important step for Horizm in Brazil. It is a project with the face of the country and very promising. We entered the world of Esports in Brazil on the right foot.”

According to Mestriner, the partnership with TropiCaos inaugurates Horizm’s entry into the esports market.

Currently, the platform provides services and has partnerships with a variety of federations. Moreover, the company has teamed up with cricket, hockey and football clubs, such as Arsenal, Chelsea and Real Madrid, among many others.

Rodrigo Martinez, CEO of TropiCaos, added: “Digital assets represent a great revenue opportunity in the country and in the Esports niche. This partnership and pioneering spirit are a great opportunity to add value to our steps and vision of the future for the organisation.”

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Horizm works with Artificial Intelligence, a fundamental methodology for real-time tracking and assessment of the esports ecosystem and digital audience. This type of activation looks to create significant growth in esports, whilst expanding Horizm’s presence.

Esports Insider says: TropiCaos is a new organisation in Brazil. The organisation has a Free Fire team playing at the Second Division of LBFF and has hired a lot of upcoming influencers in the Brazilian esports scene. The organisation aims to enhance its lifestyle, esports, and community content through its new partnership with Horizm. 

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