Danish esports organisation Team Singularity has announced a partnership with gaming chair manufacturer AndaSeat.
According to the release, the deal will see AndaSeat equip Team Singularity’s players and influencers with its gaming chairs.
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In addition, the gaming chair manufacturer will giveaway products through Team Singularity’s academy, as well as to students within its development programme. AndaSeat and Team Singularity will also work together to create a special edition Singularity-branded gaming chair next year.
Allen He, AndaSeat’s Global Brand and Marketing Director, noted that the company hopes to utilise the partnership to gain more brand exposure in the European Union and Denmark. Moreover, he cites that the partnership with Team Singularity will provide AndaSeat with ‘more acceptance from more gamers’.
Team Singularity joins the likes of Fnatic, EXCEL ESPORTS and NAVI as partners of the gaming chair manufacturer.
Atle S. Stehouwer, Founder and CEO of Team Singularity, commented: “I’m thrilled to partner up with AndaSeat on the Team Singularity journey, and I’m looking forward to be extra comfortable in their gaming chairs.
“This partnership also gives us a great opportunity to provide gaming chairs for all our players and staff, to all corners of the world.”
The partnership follows on from Team Singularity’s decision to team up with the University of Roehampton for the NLC, League of Legends’ Nordic, UK and Ireland regional league.
Esports Insider says: AndaSeat is steadily becoming a strong contender in the gaming chair market. Its most recent partnership with Team Singularity, alongside its established partners in Fnatic and NAVI, will see the company gain more exposure in Europe.