German esports organisation mousesports has announced a partnership with German IT company Shikenso Analytics.
The deal will see the company provide insights into the organisation’s partnership activations.
Mousesports becomes the latest organisation to utilise Shikenso’s services, joining the likes of OG Esports, FATE Esports, and tournament organiser BLAST. The company’s platform will enable the organisation to ‘evaluate brand partnership activations’ and analyse the performance of certain sponsorships on social media channels.
Arwin Fallah, Co-founder and CEO of Shikenso Analytics, spoke on the deal in a release: “I’ve always rooted for mouse and, looking back, always dreamt of becoming part of their team. Having decided to take the academic path instead of going pro, I am thrilled that our paths eventually come to cross, and we can help the organization with our solutions.”
Shikenso becomes the third partner of the organisation, joining global sportswear brand PUMA and gaming peripherals company Razer on its roster. In October 2021, mousesports underwent a slight rebrand to MOUZ.
Jan Dominicus, Chief Business Development Officer at mousesports, added: “Shikenso embodies the same values as us and will be providing us with the best possible data set for our sponsors and ourselves.”
Esports Insider says: Utilising the services of analytics companies to evaluate the partnership activations of an organisation has become more common in recent years. Mousesports joining forces with Shikenso Analytics will enable it to analyse the performance of existing partners along with assist in making decisions surrounding new partnership deals.ESI Podcasts | Digest, Focus, Insight