Indian BGMI (Battlegrounds Mobile India) team OR Esports has announced fast-food franchise KFC India as its ‘Winner Winner Chicken Dinner’ (WWCD) sponsor for 2022.
As part of the deal, KFC will become a streaming partner, be integrated into team jerseys and create a digital avatar of Colonel Sanders.
According to the release, the collaboration will enable KFC India to engage with the local esports audiences through Battlegrounds Mobile India (BGMI) and convert them into loyal customers.
Moksh Chopra, Chief Marketing Officer of KFC India, commented: “KFC is always open to collaborating with culturally relevant partners, in a way that’s distinctive. E-gamers and KFC fans in India share commonalities of being passionate, youthful and innovative.
“Hence, we’re excited to announce our partnership with OR Esports, one of India’s most exciting mobile gaming teams. Being the first WWCD (Winner Winner Chicken Dinner) sponsor sounds pretty epic.
“And what better way to celebrate a great game of BGMI than a bucket of KFC’s hot and crispy chicken dinner! Now, that’s what I call Finger clickin’ good.”
OR Esports launched in 2019 and is part of the PTW (Pole To Win) Group. OR Esports is the only Indian team to have a podium finish at a Global Championship for PUBG mobile. The team also came second at the PUBG Mobile World East Championship in 2020.
Kasturi Rangan, CEO of OR Esports, added: “To have one of the world’s leading QSR brands – KFC India – join us, reaffirms OR Esports’ commitment to scale esports with the world’s best brands.
“Anchored by a slate of content activations and interactive fan engagement, this partnership provides KFC with the perfect platform to directly engage new and long-time loyal KFC fans and the esports community.
“With a shared passion for gaming and finger-lickin’ good food, we’re excited about the incredible fan experiences and milestones we will accomplish together.”
Esports Insider says: OR Esports is cementing itself as a household name in India by adding yet another strong partner to its commercial roster. This partnership also shows that big franchises such as KFC are looking to enter fast-growing esports ecosystems around the world.