Multi-regional esports organisation Misfits Gaming Group has announced a partnership with data platform Blinkfire Analytics.
As part of the deal, MGG will use the platform to track, value and report social media and sponsorship data.
According to the release, Blinkfire will provide the esports company with its image and video detection services; social and digital valuation methodology; API connectivity, and inventory management.
Will Pazos, Head of Data & Analytics at Misfits Gaming Group, commented: “The product and CS teams have managed to deliver on an array of crucial tools with an interface that makes it easy for anyone to get the insights they need. Always a pleasure jumping on calls with anyone from Blinkfire and looking forward to our relationship together.”
Moreover, MGG will be able to easily demonstrate its marketing potential to clients and keep internal stakeholders up-to-date with real-time insights and reporting.
Earlier this year, MGG teamed up with sports marketing agency SPORTFIVE which will serve as its exclusive global commercial sales agency. The esports organisation also named gaming peripherals brand HyperX as the official headset and microphone provider for the Florida Mutineers CDL franchise and influencers under MGG.
Johnny Kutnowski, Vice President of Product / Head of Esports at Blinkfire Analytics, added: “I’m very excited to welcome Misfits Gaming Group to the Blinkfire family and to work side by side with thought leaders and innovators in esports and overall entertainment. With the new products we developed and how they’ve already hit the ground running, only huge things await in the coming years.”
Esports Insider says: Misfits Gaming Group has set its sights on upgrading its commercial capabilities by teaming up with Blinkfire Analytics. The esports company will look to benefit from Blinkfire’s data services, especially when it comes to market insights to inform key business decisions.