Swift Media Entertainment bolsters operations with personnel appointments

07 February 2022


Swift Media Entertainment, the parent company of TSM FTX, esports coaching app Blitz and ICON Agency, has announced multiple appointments. 

Woo Kim, formerly of native advertising company Nativo, will serve as Swift’s CFO. In addition, Michelle Suzuki has been appointed as the company’s VP of People Operations.

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(ESI Illustration) Image credit: Swift Media Entertainment

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Blitz’s team will be bolstered by three new appointments. This includes Nelson Lai as the company’s CEO of Blitz China. Moreover, John Sinclair and Ted Li will join Blitz as its SVP of Product and Head of Data Science, respectively.

According to the release, the appointments are part of a new push from Swift Media Entertainment centred around developing and investing in new businesses, technologies, brands and IP.

Kim, Swift’s new CFO, will be a key figure in the growth of the company. According to the firm, Kim will be responsible for developing and managing financial strategy, KPI’s, reporting infrastructure and risk management. Alongside working as Nativo’s CFO, Woo’s tenure includes spells at Credit Suisse, Celsius Capital and Vonage. 

As Swift’s VP of People Relations, Suzuki, will be tasked with talent acquisition, talent management, engagement, diversity and inclusion, and compliance. Her  experience includes working in human resources at both startup and corporate levels. This includes previous roles with Honda, SpaceX and DIRECTV.

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Lai, the CEO of Blitz China, will lead the company’s efforts to double down its growth in Asia. Lai joins Swift after leaving Riot Games. Li, Blitz’s new Head of Data Science for Blitz, is another recent Riot Games executive.

The list is rounded up with Sinclair, SVP of Product for Blitz, who is a former Apple, Google, Fox and Sony executive. 

Esports Insider says: The five new hires for Swift are all immensely knowledgeable and provide a wealth of experience within gaming and esports. The appointments show that Swift aims to double down on Blitz and invest in growing the app as well as increasing its capabilities. 

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