Energy drink brand Red Bull has been named as an official partner of Riot Games’ VALORANT Champions Tour EMEA for the 2022 season.
This is the second year in a row that Red Bull has collaborated with the VCT series. As a result of the renewal, the brand will continue to present the ‘Clutch Moment’ broadcast segments, as well as be featured in ‘main advertising slots’ throughout the season.
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Red Bull becomes the first commercial deal for VCT EMEA in 2022. The series is set to commence its Stage 1 Challengers event on February 11th following the conclusion of closed qualifiers.
Eva Suárez, Riot Games Sr. Manager Business Development and Partnerships, commented on the deal: “Last year, Red Bull helped bring some of the best moments from the VCT stage to our avid viewers watching from home through the Red Bull Clutch Moment, so we’re overjoyed to see them return for the 2022 EMEA season.
“Red Bull has a long, ingrained history with esports and has been supporting the ever-growing VALORANT scene ever since our First Strike tournament. This renewal only further solidifies their commitment to the staunch VALORANT community and we can’t wait to see what exciting plays we can bring to fans across Europe, Turkey and CIS.”
Last year, VCT EMEA secured partnerships with the likes of record label Warner Music and prepaid payment service paysafecard for its 2021 season.
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Red Bull has been a mainstay in esports for many years, collaborating with a range of entities across multiple titles. Most recently, the brand renewed its partnership with Riot Games’ other esports competition, the League of Legends European Championship (LEC).
Esports Insider says: It’s no surprise to see Red Bull renew its partnership with VCT EMEA, especially as Riot Games’ shooter seems to be continually growing in popularity. What’s interesting is seeing how Red Bull’s brand will be integrated into VCT EMEA broadcasts as this deal seems to highlight more branding opportunities than last season.