Esports odds provider Oddin.gg has announced a strategic partnership with online betting platform Betway.
As part of the multi-year deal, Oddin.gg will provide its odds feed and help facilitate Betway’s continued expansion in the esports betting sector.
RELATED: Sirplay and Oddin.gg offer esports betting solution to LATAM market
According to the release, the partnership with Oddin.gg is also expected to help improve Betway’s betting experience.
Moreover, the odds provider will offer its B2B services that consist of iFrame solutions, esports odds feeds and risk management. The company focuses on its clients’ profitability by combining tech, machine learning algorithms and data science.
Recently, Oddin’s application for a gaming license was officially accepted by the New Jersey Division of Gaming Enforcement.
Adam Savinson, Esports Director at Betway, commented: “Oddin.gg has been at the forefront of esports trading innovation for quite some time, and we are delighted to finally partner up. Oddin.gg will help us take our esports product to new heights, and we are excited to start our journey together.”
Earlier this year, Betway renewed its partnership with BLAST Premier, as well as with North American organisation Beastcoast.
RELATED: Betway launches CS:GO tournament Battle of Betway
Marek Suchar, Managing Director at Oddin.gg, added: “While many bookmakers still put business cases together to justify the betting potential of esports, Betway was the first global operator to see the undeniable trend and the potential of esports from the very beginning.
“Betway is by far the most recognisable fully regulated brand within esports betting. I couldn’t be more thrilled that we will be co-writing the next chapter of Betway esports, focused on an enhanced esports betting experience and user engagement. Esports bettors should be really excited!”
Esports Insider says: Betway is set to upgrade its esports products as the market for refined esports betting services becomes bigger and bigger. Oddin.gg will help make that a reality and provide its esports odds feed to help provide an even more enhanced betting experience for esports fans.