Malta-based sportsbook and gaming software company Sirplay has teamed up with Czech-based esports odds provider Oddin.gg to bring an esports betting solution to the LATAM market.
As part of the mutual agreement, Sirplay will integrate Oddin’s iFrame solution to ‘multiple bookmakers’ with a focus in Latin America.
Sirplay builds platforms for bookmakers, lotteries and betting organisations in regulated markets. According to Sirplay, the firm already has a ‘strong presence’ in the LATAM market and currently operates in 11 countries.
Oddin’s iFrame solution, meanwhile, is a B2B esports technology solution. iFrame enhances its AI-powered platform with official data from Bayes Esports to supply a variety of live betting opportunities.
Bart Esposito, CEO of Sirplay explained the reasoning for the partnership: “There is a booming demand for esports in Latin America. Our clients have been requesting a better esports betting offering for quite some time and thanks to Oddin, we will now be able to deliver it in the upcoming weeks.”
Marek Suchar, Head of Partnerships at Oddin, added: “At Oddin we see LATAM as one of the key regions for esports betting. We have been in touch with multiple potential partners and in Sirplay we have found the right partner to start with. Together, we will be able to establish a strong position within esports very quickly.”
While sports betting is popular worldwide, Sirplay hopes that its esports-dedicated approach will fill a much-needed niche in the growing LATAM market. Moreover, Latin America’s esports sector has become an increasingly important market for a multitude of brands, organisations and gambling firms due to its development and increase in popularity over the years.
Esports Insider says: Latin America is experiencing a kind of esports renaissance. As with all rapid growth, however, potential customers are going to want reliable service and odds they can count on, which is why this partnership makes sense. It will be interesting to see how esports betting takes off (or not) once businesses can reopen for the foreseeable future.