UK-based esports organisation Endpoint CeX has extended its partnership with energy drink brand Beyond NRG.
As a result, the brand will collaborate with the organisation until 2024. Beyond NRG will also sponsor a bootcamp room inside Endpoint CeX’s Sheffield-based headquarters.
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Alongside the sponsorship, the brand will continue to support the organisation’s UK and Ireland circuit for CS:GO. Since obtaining the circuit, Beyond NRG has reportedly supplied £12,000 worth of prizes for those competing in tournaments.
Peter Thompson, COO of Endpoint CeX, spoke on the extension: “We are extremely pleased to continue to work alongside Beyond, extending the partnership for a further two years. As companies, we think in a very similar way and our goals align in helping UK esports and pushing to be the best.
“2022 is an extremely exciting year for Endpoint and Beyond is the perfect partner to help fuel the Endpoint family.”
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Beyond NRG is one of six Endpoint CeX partners. Its roster includes gaming furniture manufacturer noblechairs, hardware retailer Overclockers UK, and blockchain platform Socios.
Billy Webb, CEO of Beyond NRG, also commented: “Beyond’s main goal for 2022 is to be the driving force behind shifting consumers’ perception of brain health, mental performance, and its importance to overall wellbeing in the esports industry.
“We are delighted to extend our partnership with a forward-thinking team like Endpoint, who continuously support their players by putting their physical and mental wellbeing at the forefront of all their values.”
Esports Insider says: The support of Beyond NRG has proven valuable for Endpoint CeX as the organisation continues its grassroots CS:GO project and other collaborative activations. With another two years of support, it will be interesting to see what can be achieved as the organisation looks to consolidate its position as one of the biggest UK-based brands.
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