Esports production company and tournament organiser BLAST has entered a partnership with London-based sports solutions firm The Sports Consultancy (TSC).
As a result, the two parties will collaborate to find host cities for BLAST Premier’s 2023 season.
Running from April-August 2022, BLAST will work with interested parties to find suitable host city locations. The independent bidding process will be managed by TSC, in collaboration with BLAST.
TSC has an extensive client portfolio when it comes to event bidding. The company has worked with the likes of World Rugby, British Athletics and Formula One.
According to a release, BLAST will also host a range of workshops showcasing the benefits of hosting an esports event in a city. In addition, the workshops contain ‘behind-the-scenes experiences’ at BLAST Premier events, including the recently announced Spring Final in Lisbon.
Alongside Lisbon, BLAST has hosted esports events in locations such as London, Copenhagen, Miami, Madrid and Sao Paulo, among others.
Charlotte Kenny, Managing Director of BLAST Premier, spoke on the deal: “BLAST Premier has a rich history of hosting memorable events in iconic locations around the world. With a global audience and passionate fanbase, our previous events have seen many host cities benefit from a positive impact in many ways.
“We want to build on this success and are seeking enthusiastic host cities to work with us to bring our incredible tournament and experiences to life. We can’t wait to work with applicants to understand more about their cities and find the perfect places for our amazing arena events next year.”
The last few months have already been a busy period for BLAST. In April 2022, Norwegian esports organisation Heroic acquired a BLAST Premier Member Team slot from Immortals Gaming Club. Moreover, the CS:GO series secured a partnership with shipping and logistics company Maersk.
Esports Insider says: As BLAST turns its attention towards 2023, partnering with The Sports Consultancy is a smart move thanks to its expertise in major event bidding. It will be interesting to see which new locations will host tournaments next year.