Gaming hardware company HyperX has renewed its partnership with New Meta Entertainment (NME), the parent company of esports organisation Dignitas and media platform Raidiant.
HyperX will remain the official peripheral partner of Dignitas and will also become the official peripheral partner of Raidiant. In addition, the hardware company has signed Dignitas VALORANT pro player Emmalee ‘EMUHLEET’ Garrido as an ambassador.
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The two gaming brands have worked together since 2013. According to a release, HyperX will continue to work with NME on a content series called HyperX Voice Comms and will produce videos to showcase HyperX products in new markets, including Europe and Latin America.
Stephanie Winkler, Director of Marketing at HyperX, commented: “Working with Dignitas for over nine years, HyperX is proud to not only renew our sponsorship and add EMUHLEET to the HyperX family, but also work closely with Raidiant to help elevate women’s voices and activities in the gaming community.”
A key part of the partnership is Raidiant, a women-focused content brand founded by NME in 2021. New Meta Entertainment announced that HyperX and Raidiant will collaborate on an in-person skateboarding event that aims to connect the skateboarding and gaming community in Los Angeles.
John Spiher, Senior Vice President of Partnerships at New Meta Entertainment, added: “For years HyperX has helped us set the standard for high-end performance through their products. As we have evolved as an organisation, so has HyperX in continuing to push forward with innovation.”
Esports Insider says: New Meta Entertainment and HyperX have a long-lasting partnership and it’s good to see that the hardware brand and the esports company are working on expanding and improving the existing partnership. The focus on women gamers and players is also a welcome addition.