North American esports organisation FaZe Clan has entered a partnership with gaming furniture manufacturer RESPAWN.
As FaZe Clan’s official gaming chair partner, RESPAWN will provide the organisation’s esports players and content creators with a range of gaming chairs.
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In addition, the two parties will collaborate to create a range of co-branded chairs available in various colour schemes. According to a release, three chairs at different price points will launch later in 2022.
Adam Bauer, Senior Vice Presiden of Partnerships at FaZe Clan, spoke on the deal: “We are proud to partner with RESPAWN as the official gaming chair partner of FaZe Clan.
“This partnership came together organically through both FaZe Clan and RESPAWN’S quest of making sure our content creators, esports pros and gamers around the world have access to a comfortable gaming setup for long term player health.”
RESPAWN becomes the 11th partner of FaZe Clan. The company joins the likes of gaming peripherals brand SteelSeries, fast-food chain McDonald’s, and cryptocurrency payments infrastructure provider MoonPay.
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Rachael Boone, President of OFM Inc, the parent company of RESPAWN, also commented: “RESPAWN is excited to partner with FaZe Clan, bringing together two powerhouses in the gaming community. This partnership highlights the best of gaming performance by uniting ergonomic furniture expertise with top-level gamers and creators – resulting in meaningful content and a performance-driven product to meet the needs of the gaming community.
Esports Insider says: RESPAWN is building an impressive portfolio of partners as it joins forces with FaZe Clan, one of the most recognisable brands in esports and gaming. In addition to the co-branded chairs, it will be interesting to see other potential activations that come from the deal.