Dubai-based esports organisation Galaxy Racer has appointed Alisa Jacobs, the co-founder of Queens Gaming Collective, as its Chief Strategy Officer.
In her new role, Jacobs will lead business development, talent relations, marketing, media and content for the organisation’s new department in North America.
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Prior to joining Galaxy Racer, Jacobs co-founded women-led gaming lifestyle company Queens Gaming Collective in 2020. Last year, the company announced a partnership with digital media firm, and PodcastOne owner, LiveXLive Media.
In addition, Jacobs founded marketing agency LOOP where she also took on the role of Chief Strategist. Some of the company’s clients include Activision Blizzard, FOX and Pop Sugar.
Via a post on LinkedIn, the newly appointed Chief Strategy Officer stated: “I’m happy to share that I have joined the team as Chief Strategy Officer (CSO) at Galaxy Racer! We are now launching in North America!”
Galaxy Racer first announced its expansion into the NA market a few months ago through its newly established HER Galaxy brand. It reportedly plans to build a portfolio of women gaming stars as part of its wider ambition to ‘develop the esports and gaming space into an inclusive, safe and exciting environment for women’.
The organisation’s NA offices are based in Los Angeles and led by Akemi Sue Fisher, the newly appointed CEO of Galaxy Racer North America.
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Earlier this year, Galaxy Racer also announced the official launch of a new esports league in Pakistan, the Supreme Galactic League.
Esports Insider says: Alisa Jacobs’ hire bolsters Galaxy Racer expansion into North America. Jacobs’ years of experience in marketing, communications and innovation will be beneficial to the organisation and should also further support its goal of growing the HER Galaxy brand.
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