French esports organisation Team Vitality has extended its partnership with electronics manufacturer Philips Monitors.
The new multi-year deal will see Philips Monitors become the exclusive monitor partner of Team Vitality’s League of Legends and FIFA teams.
As a part of the deal, Philips Monitors will equip Team Vitality’s athletes with its Philips Momentum range of monitors. This includes providing monitors across the organisation’s training facilities in Berlin and the Stade de France. In addition, the brand will be featured on the official jerseys of both teams.
The extension follows on from a deal signed in 2021, which only covered Team Vitality’s FIFA team.
Nicolas Maurer, CEO of Team Vitality, spoke on the announcement: “Providing our players with the best equipment to help them perform at the highest level has always been a top priority for us, so it’s great to be able to extend our partnership with such a trusted supplier in Philips Monitors.
“It’s also a testament to what we are achieving at Team Vitality to be able to grow our existing partnerships.”
According to the release, Philips Monitors will utilise Team Vitality athletes’ expertise for research and development, aiming to build ‘the best monitors for gamers’.
Team Vitality also recently partnered with gaming chair manufacturer Secretlab and French international banking group Crédit Agricole.
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Xeni Bairaktari, Global Marketing Lead and Senior Brand Manager for EU at Philips Monitors & IT Accessories, commented: “It’s been incredible supporting the FIFA squad and the V.Hive facility with Philips Momentum console gaming monitors, for an enhanced training environment. We’re thrilled that this year our partnership is growing, also including our PC gaming monitors and the League of Legends teams.”
Esports Insider says: The extension and expansion of this partnership indicate both sides’ satisfaction with the deal. Since the agreement also includes expertise for research and development, it will be interesting to see how this reflects in new Philips products.