Update (6/5/22): Astralis has since confirmed that this deal has been terminated.
Danish esports organisation Astralis has entered a partnership with online casino platform Roobet.
The two-year deal will see the platform’s logo feature on the jersey of Astralis’ CS:GO roster as well as its digital platforms.
RELATED: Astralis appoints Samantha Foltmar as Head of Digital
In addition to the jersey sponsorship, the two parties will collaborate on a range of activations taking place over the next two years. Specific details regarding the activations were not disclosed.
The deal marks Roobet’s first partnership with an esports organisation, however, the platform is no stranger to the industry. The company has also partnered with tournament organiser Relog Media to host a CS:GO tournament known as the Roobet Cup. Astralis will participate in the tournament alongside the likes of FaZe Clan and Cloud 9.
Kasper Sindt, Commercial Director at Astralis, spoke on the deal: “Roobet came to us looking for a partner to help establish and grow the Roobet brand in the international esports community. It did not take long to establish that there was a match between our common ambitions and our digital position and capabilities, so it was all about tailoring a partnership agreement to meet the high expectations of both parties.”
Roobet becomes the 16th partner of Astralis, joining an extensive partnership roster that includes the likes of sportswear brand hummel, matchmaking platform Esportal and chewing gum brand Stimorol.
RELATED: Astralis partners with DI to promote Danish esports
David Kostap, Managing Director of Roobet, also commented: For Roobet, this partnership is all about reaching and engaging the vast number of fans in our key markets. Astralis is a lighthouse in esports with their unique approach to the game, fans, and players, and with dedicated and professional organization, leaving very little to circumstances.”
Esports Insider says: For Roobet, joining forces with Astralis is a big step as it expands its presence within the esports space. With little information on activations, it’ll be interesting to see how the two parties will stand out from the crowd.