Brazilian esports organisation Vivo Keyd has announced a partnership with blockchain company Liqi.
According to the release, the one year deal will see Liqi collaborate with the organisation to launch NFT and Fan Token products.
Liqi’s brand will be displayed alongside Motorola and telecom Vivo on all of Keyd’s esports jerseys. This includes its Free Fire roster, which will play the title’s world championship this month.
Vivo Keyd’s first batch of digital products by Liqi are predicted to be launched in May. The organisation’s CEO, Tiago Xisto, told Esports Insider that the partnership is an important step for Keyd in the Web3 environment, with him describing the technology as “instrumental for organisations that want to thrive in esports in a near future.”
Xisto also revealed in the press release that Vivo Keyd will launch a special social media channel for fans interested in ‘exclusive NFTs’. In addition, educative content on finances will be produced by both entities.
Founded in 2021, Liqi is a Brazilian startup that has worked with local sports teams such as Coritiba Football Club and Cruzeiro Esporte Clube. In January 2022, the firm raised $27.5m BRL (~£4,33m) through its series A funding round led by Kinea Ventures.
Esports Insider says: After being left out of the Brazilian League of Legends Championship franchise in 2020, Vivo Keyd looked to reinvent itself throughout 2021 and get back to relevance in Brazilian esports through great results mainly in VALORANT and Free Fire. The organisation is now capitalising on its awareness gained through these results by entering the blockchain universe, something highly valued by its CEO Tiago Xisto.