Game publisher Activision Blizzard has expanded its partnership with esports media company Akshon Media.
As part of the deal, Akshon Media will become an official content production partner for the 2022 season of the Overwatch League and the Call of Duty League. The deal follows on from a three-year partnership between both parties in 2020 which saw Akshon produce highlight videos for the Overwatch League.
Akshon Media will now expand its mandate and work with Blizzard Entertainment to produce post-game match highlights and video content for broadcast for the Overwatch League. Moreover, it will be the first time the company will produce match highlights for the CoD League.
Besides Activision Blizzard, Akshon Media has produced content for various esports companies and organisations. This includes Overwatch teams Toronto Defiant and New York Excelsior, the Gaming Stadium, NYXL (formerly Andbox) and T1.
Established in 2016, Akshon has evolved into a multi-disciplinary entertainment company creating content, building social communities and highlighting news and information.
Regarding the partnership, Roger Chan, CEO of Akshon Media, commented: “These production contracts for the global franchises were awarded to Akshon Media for our uncanny ability to create content that truly resonates with the global esports fans.
“Akshon’s hand-picked team understands the storytelling needed to enhance the overall fan experience and we’re thrilled to continue our relationship with Activision Blizzard.”
In the past, Overwatch League has also partnered with the likes of YouTube, Bud Light, Coca-Cola, Toyota, Intel and Twitter, among others. However, last year it surfaced that State Farm and Coca-Cola were reevaluating its deals with the Overwatch League, in view of the harassment and discrimination allegations against female employees at Activision Blizzard.
Since the start of 2022, the CoD League has teamed up with esports operations company Esports Engine and training platform Aim Lab. Global trading card company Upper Deck also released a line of cards to incorporate the 2022 CoD League season.
