Belong Gaming Arenas, a subsidiary of esports and gaming technology company Vindex, has expanded its existing partnership with Hewlett Packard (HP) gaming brand OMEN.
As a result of the expansion, the brand will become the title sponsor of Belong’s Arena Clash and Arena Cup competitions.
In addition to becoming the title sponsor of Belong’s grassroots esports tournaments, OMEN will also receive a range of digital integrations across the platform. Moreover, the brand will provide arenas across the United States with OMEN PCs.
OMEN was one of the first brands to join forces with Belong following its expansion into the United States in June 2021. It joins the likes of peripherals company HyperX, PlayStation and gaming furniture manufacturer Mavix, all of which provide equipment for its arenas in the US.
Wim Stocks, SVP of Partnerships and Commercial at Belong Gaming Arenas, spoke on the expansion: “We strive to provide our members with the same elite gaming experiences as esports professionals competing on the world’s biggest stages, and our collaboration with OMEN delivers on that promise.
“This collaboration allows us to bring a premier esports offering to neighbourhoods across the country and empower gaming communities with high-performance technology.”
Throughout 2022, Belong has continued to consolidate its position within the collegiate esports market, reaffirming its ‘commitment to youth gamers.’ In May, it partnered with two US school districts to support scholastic esports programmes and collaborated with College CoD to host an amateur LAN tournament at its Columbus arena on June 11th-12th.
More recently, the subsidiary joined forces with the Coalition of Parents in Esports to raise the awareness of social and educational values of esports for parents. Earlier this year, OMEN secured a partnership with international esports organisation T1 Entertainment & Sports.