GRID Esports extends data partnership with EMG and StarLadder

Image credit: GRID Esports

Esports data platform GRID Esports has extended its partnership with management company EMG and tournament organiser StarLadder.

As a result of the partnership, GRID has become the exclusive data partner of the Global Esports Tour Dubai 2022.

GRID will provide data solutions for Global Esports Tour’s broadcast and commercial partners. Additionally, the GRID Data Platform will be utilised to bolster data and video security for the event.

Taking place at the Dubai World Trade Centre, the Global Esports Tour Dubai 2022 is a $250,000 (~£199,700) CS:GO tournament. Some of the invited teams include European organisations MOUZ, Ninjas in Pyjamas and OG, as well as North American organisation Complexity Gaming.

The Global Esports Tour Dubai 2022 is set to commence on 9th June and is officially part of the EMG 2022 Festival, a two-day gaming and entertainment event.

The extension is the latest in a long list of renewals by GRID Esports. So far this year, the data company has signed new deals with BLAST Premier, WePlay Esports and Epic Esports Events. Moreover, the company announced a two-year VALORANT partnership with Riot Games, as well as launching a global CS:GO circuit with various tournament organisers.

Charlie Hanley-Nickolls, Chief Product Officer at GRID, commented: “The continuation of our collaboration with StarLadder has been a great testimony to the long-term vision for the Partnerships we cultivate at GRID. 

“Our goal is always to team up with the visionary Right Holders like StarLadder,  who understand the power of data and aim to build the sustainable ecosystem powered by the official data assets.”

Founded in 2001, StarLadder is largely known for its StarSeries esports tournaments across CS:GO, Dota 2, PUBG and HearthStone. The company recently hosted the PUBG Continental Series: Series 6.

Tom Daniels
Tom has been part of Esports Insider's team since October 2020 and is currently the platform's Editor. When not playing Football Manager, he enjoys reporting on the mobile esports scene as well as the betting sector.